Slane Irish Whiskey Now Available in U.S.

Slane Irish Whiskey is a brand new offering in the fast-growing category from Brown-Forman and the Conyngham family of Slane, Ireland. Brown-Forman has been making whiskey in the U.S. since 1870, while the Conyngham’s date back more than three centuries in Slane.

The blended whiskey is matured three times using virgin oak, seasoned oak and sherry casks. It launched in Ireland in April, and will slowly roll out across the U.S. throughout the upcoming months. It comes with a suggested retail price of $29.99 per 750-ml. bottle.

I recently spoke to Brown-Forman Chief Marketing Officer John Hayes about the launch. The company’s investment included building a new distillery in Slane, which is the first time the company has built a facility from scratch outside the U.S.

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John Hayes:

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JH: