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December 23, 2008
 
Conviviumbrands
Mr. Steve Seltzer, CEO
Dear Mr. Steve Seltzer
As a follow-up to our previous correspondence and in an effort to afford you levels of customized excellence we would like to take this opportunity to detail various opportunities of sponsorship for your company in our upcoming collaboration. Also, it is incumbent upon us at MINK to be certain as we move forward that you as a sponsor have the utmost confidence that we will support you in business development and branding of your product and services. We plan to provide these services with integrity in not only the upcoming event but in future sponsorship opportunities.
Attached please find a menu of sponsorship opportunities for your review. We have structured the opportunities by levels of your desired participation in the upcoming event. Contracted fees of each level of participation will be negotiated based on venue, artist and opportunity. Please note that although each level has unique options, we would hope that you would take full advantage to expose your product and services to reach as many of your desired target population as possible.
Some of the intended advantages that you will benefit from this and future sponsorship opportunities with MINK will be
1.      Brand recognition
2.      Bolstering of brand
3.      Increase sales of product and services
4.      Artist, celebrity and brand connection
5.      Enhance marketing strategies
6.      Media coverage
7.      Internet exposure
8.      Public Relations
9.      Potential exclusive sponsorship opportunities
10. Signage on memorabilia and product sampling

 
MINK is pleased to announce the engagement of recording artist Ne-Yo in his upcoming tour in 2009 appropriately named’ The Year of the Gentleman”. MINK will be responsible promotion, advertising, marketing and sponsorship strategies for the tour. We at MINK find this an extraordinary opportunity to be instrumental in this project because as well as being one of the most recognized artists, performers, writers and producers in the music industry, Ne-Yo is the founder of the Compound Foundation which is structured to increase the awareness of the child welfare community and provide direct support and opportunities for the advancement of foster children and their families. We at MINK are honored to be affiliated with this venture and intend to connect sponsors with this tour (project) who share similar visions and objectives.
Based on our previous correspondence we feel that the GOLD and PLATINUM offering would be synonymous with your company’s brand and anticipated level of involvement in the “Year of the Gentleman Tour”. 
We will be reaching out to you very shortly to negotiate an agreement based on your desired level of sponsorship in this exciting event.
At this time we at MINK would like to thank you for your confidence in “The Year of the Gentleman Tour” and future collaborations.
 
 
Mac McDonald
The MINK Team
 
 
 
 
 
 
 
 
 
 
 

Sponsorship Opportunities
 
 
PLATINUM
 
Level 5 
         Exclusive Sponsor
         Internet & On Site Exposure (Banners)
         Celebrity Photo Ops (placed on site)
         40 min- Celebrity appearance at company Dinner and Philanthropic event.
         National/Regional Media Coverage, Print, Electronic and internet-Publicity
         Product sampling and POS, @ Clients Events(TBD)
         Signage on Invitations and E-vites
         Promotional Gifts (provided by Partner)
         25 VIP Tickets to performances
         Visual and Audio Product placement
         Logos on Steps and Repeat (Red Carpet)
         Exclusive Invitation to Private parties of Talent
         Media Link on clients site and MINK site
         Commercial (TBD with Client 10sec) 
 
GOLD
Level 4  
         On Site Exposure (Banners )
         Celebrity Photo Ops
         Signed Memorabilia
         National /Regional Media Coverage, Print, Electronic and internet-Publicity
         Product sampling
         Signage on Invitations and Evite’s
         Promotional Gifts (provided by Partner)
         20 VIP Tickets to performances
         Visual and Audio Product placement
         Media Link on clients site and MINK site
 
 
 
 

SILVER
 
Level 3  
         Sponsor recognition
         On Site Exposure (Banners )
         Celebrity Photo Ops
         National/Regional Media Coverage, Print, Electronic and internet-Publicity
         Product placement
         Signage on Invitations and Evite’s
         Promotional Gifts (provided by Partner)
         10 VIP Tickets to performances
         Visual Product placement –mention
         Media Link on clients site and MINK site 
 
 
BRONZE
Level 2
         Category Exclusivity
         On Site Exposure (Banners)
         6 Media Coverage, Print
         Product placement
         Signage on Invitations and Evite’s
         Promotional Gifts (provided by Partner)
         5 VIP Tickets to performances
         Media Link on clients site and MINK site
 
BASIC
Level 1  
         On Site Exposure (Banners)
         Celebrity Photo Ops
         2 Print Ad in Regional Mag.
         Signage on Invitations and Evite’s
         Promotional Gifts (provided by Partner)
         5 VIP Tickets to performances
         Media Link on clients site and MINK site
 
BARTER
Barter
          Sample Products
          Showcase Product
         On Site Exposure (Banners)
         2 VIP Tickets to performances
         Media Link on clients site and MINK site
                                                                                             Promotional Gifts (provided by Partner)