Brown-Forman Recognizes Distributors in ‘Road to 150’ Program

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Brown-Forman has officially announced the top performing distributors for its annual “Road to 150” program.

These national awards recognize Footprint, Select, and Prime Divisions, as determined by market size, annually. The Footprint Division went to Republic National Distributing Co. of Texas. The Select Division went to Republic National Distributing Co. of Ohio. The Prime Division was awarded to Breakthru Beverage of South Carolina.

The awards are based on business-performance measures, encompassing volume-based goal attainment with consideration of distribution successes, sales driving activities and other brand-building efforts spanning the May-to-December time period.

“Brown-Forman will celebrate its 150th anniversary in the year 2020 and these annual awards continue to mark the progress of our distributor partners toward this achievement,” says Johnny Manuel, SVP and director of sales for the U.S. and Canada. “Our distributor partners continued efforts to grow our brands through reaching existing consumers and continually helping us cultivate new consumers is critical to our success. Congratulations to Republic National Distributing Co. of Texas, Republic National Distributing Co. of Ohio, and Breakthru Beverage of South Carolina.”

Pictured atop: Key Imperatives Winner, Prime Division – Breakthru Beverage Group – South Carolina. Left to Right: Tim Daning, BBG VP Sales; Johnny Manuel, B-F SVP Director Sales, US-Canada; Sean O’Connor, BBG President; David Renner, B-F State Manager South Carolina.

Key Imperatives Winner, Select Division – Republic National Distributing Company – Ohio. ​Left to Right: Les Thomas, B-F Territory Manager KY/IN/OH; Johnny Manuel, B-F SVP Director Sales, US-Canada; Matt Noblett, RNDC B-F Business Manager

Key Imperatives Winner, Footprint Division – Republic National Distributing Company – Texas. Left to Right: Mike Young, RNDC VP Supplier Business Development; Johnny Manuel, B-F SVP Director Sales, US-Canada; Scott Harris, RNDC VP Spirits; Greg Harrison, RNDC EVP Texas Wine; Kurt Martin, RNDC VP Houston & El Paso; Ken Bardsley B-F Territory Manager Texas; RB Wedel, B-F VP Director Central Division; Jay Johnson, RNDC President Southwest Division; Scott Lammert, RNDC SVP Supplier Business Development.