Direct To Consumer Wine Sales Growing in Volume and Value According to Nielsen

At ShipCompliant’s annual Direct Sales Seminar today, Kent Nowlin of ShipCompliant and Danny Brager of The Nielsen Co. presented data developed by Wines & Vines and ShipCompliant with Nielsen research about direct-to-consumer sales. The survey confirmed that DtC sales are a robust and growing trade. While comprising only 2% of total wine sales, the segment accounted for 11% of total value. Read more at: http://www.winesandvines.com/template.cfm?section=news&content=101894&htitle=DtC%20Volume%20and%20Value%20on%20the%20Rise&Copyright © Wines & Vines