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Customer Relationship Management (CRM)
Submitted by
rss bot on Mon, 12/29/2008 - 20:24
I recently read a great story about the importance of customer service by e-tailers. If you don’t feel like following the link, the short summary is this: customers buying the same popcorn popper from different online stores gave radically different ratings of the product itself based on the level of service they received when the product broke.