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Submitted by rss bot on Fri, 01/30/2009 - 15:10
I attended a great webinar last week that covered some tips on Email Marketing
I wanted to share.
Consider these tips before sending your next email campaign
- Think “above the fold” (preview pane). You have your email subject + 3 lines
of text to get attention…..use it wisely.
- Use a compelling subject line
- Use specific, measurable calls-to-action (links)
- Keep it simple – avoid complicated HTML design
- Start with a good email list and keep it clean
- Test, preview, measure and test again
- Personalize where possible; send from bob.smith@abcwinery.com and include
the recipient’s name in the template
- Size Accordingly: Keep width to a maximum of 600-800 pixels
- Length Recommendation: Short is good, titles
- 50% of email clients disable images by default, so think about how your email will look
without the images.
I also learned some items to avoid:
- Excessive punctuation and capitalization
- Avoid SPAM filter catch words such as free, guarantee, credit card, security
- Don’t just send one big image (maintain low “image to text ratio”)
- Don’t ignore CAN-SPAM requirements
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